The Secret Of True Coffee Lover

Agency Network: 
May 2018


We live in an era of social bubbles. We always feel the need to divide ourselves - into those, who use Android and those who use Apple devices. The ones who love Star Wars and ones who like Star Trek. We even divide ourselves according to what coffee we drink. That's why Slovak coffee producer "Popradská" says enough of this division and instead of making an ad about the product we did a campaign about tolerance. We all have the right to drink coffee that we like. Because if you stop commenting on other people’s coffee, yours will also taste better.

Film advertisement created by Zaraguza, Slovakia for Popradská, within the category: Non-Alcoholic Drinks.

Advertising Agency: Zaraguza, Bratislava, Slovakia
Creative Director / Copywriter: Michal Pastier
Art Director: Milan Malý
Copywriter: Jaroslav Vígh
Strategist: Juraj Pobjecký
Director: Pepe Ehrenberger
DoP: Martin Chlpík
Account Manager: Jaroslava Huljakova
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