Agency Network: 
November 2009


We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they're a well understood symbol of the effect that climate change is having on the natural world.


Film advertisement created by Mother, United Kingdom for Plane Stupid, within the category: Public Interest, NGO.

Advertising Agency: Mother, UK
Production company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Adam Spivey @ The Quarry
Post-production: MPC
Sound Design and Audio Post Production: Anthony Moore @ Factory
Cinema Mix: Anthony Moore @ Factory & Andy Humphreys@ 750mph
Exposure: Cinema, Online
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Highest Rated

jackmancer2017's picture

smart and what a great brandname "planestupid"

mercyma's picture


Activity Score 28
bhu's picture

good execution

Activity Score 35
Creative Director at Percept H |

Publiz's picture

It's a new way to communicate on this subject. It's hard but I like.

Activity Score 115

Inspiration graphique et publicité créative : Publiz

Jon-Paul Mountford's picture

Holy crap !!
Hard hitting, but faultless.

Jon-Paul Mountford
Activity Score 890
Photographer |

NealGraham's picture

Faultless? Exactly how is MISINFORMATION faultless? Their misinformation was 100% wrong, and thus was faultless in its egregious errors?

Polar Bears are NOT dying because of Anthropgenic Climate Change, because Anthropogenic Climate Change does not exist. The ice pack is growing not shrinking, although certain areas of the ice pack are shrinking other areas are growing at a faster rate thus ending up with more ice pack overall.

The global temperature has been steady or decreasing for about 10 years, despite groups like the Climate Research Unit (now 100% proven to be LIARS who would deliberately cause harm to other scientists if they dared to publish papers against climate change Hype, and who deliberately with-held data so that their collective data would show the temperature was going up even though it was not) faking data to make it look like the temperature had been going up every year.

One thing many Climate Change fanatics fail to consider is the correlation between sunspot activity and the global temperature. Another is that the data is very clear that the CO2 levels increase about 800 YEARS after the global temperature increases and this has occured consistently throughout history as has been documented scientifically. If the CO2 levels increase significantly thousands of years ago and did so roughly 800 years AFTER the temperature went up - BUT Mankind had not yet started the industrial revolution and thus had not begun generating large amounts of CO2 gasses and other gasses. Climate Change proponents CANNOT show legitimate data proving that increased CO2 levels in the aatmosphere in fact increase the global temperature. IT is only a HYPOTHESIS based on a Computer MODEL (aka computer PROGRAM that was written to PROVE Climate Change exists). The computer model is flawed at its very core, but that notwithstanding the temperature data does not correlate to the computer model.

The list of reasons that Anthropogenic (mankind caused) Climate Change (ACC) is a HOAX is very long, but i have included several of the key points here that should be enough to get you thinking about the issue and hopefully enlighten you to the point that you realize that you have been supporting a HOAX and donating to a HOAX and promoting that HOAX.

I have read posts elsewhere that cited that because 3,000 scientists agree completely on the subject of ACC, it is settled and is a consensus. How can it be settled or a consensus when there are TEN TIMES that many scientists that are on record OPPOSING ACC??? 30,000+ scientists have publicly stated that ACC is NOT a proven HYPOTHESIS (aka THEORY) and thus cannot be promoted as such.

Things such as "An Inconvenient Truth" have been proven to be HOAXES as well, and now it is being discussed whether AlGore should be STRIPPED of his Academy Award that he received in the USA for his movie (alleged to be, but is not really a "documentary). He should also be stripped of his nobel peace prize, because he has done nothing but MISLEAD the world population intentionally, and earned MILLIONS of dollars for all of those speeches he made as well as the investments he made in "alternative energy" companies that increased in value DRAMATICALLY as a direct result of his promotion of ACC worldwide! That is not only UNethical, but is also outright FRAUD and he as well as all of the CRU that were involved in the coverup and misinformation etc scandal there shoul all be tried for FRAUD in their home countries to set an example and to prevent this mess from occuring again.

Activity Score 2
Guest's picture

2thumbs up!

opposite of u's picture


opposite of u
Activity Score 301
copywriter's picture

great execution

Activity Score 134
Art Director at Green House at Ogilvy & Mathers, Paris / Miami Ad School
Brainsugar's picture


Activity Score 1631
satrianee's picture

Harsh!!! but nice and tooo strong. and beautiful too.
the detailed hitting on the edges were terribly intense.

Activity Score 3746
jackmancer2017's picture

smart and what a great brandname "planestupid"

marranoman's picture



Activity Score 15
sirvan's picture

Yes. We should all give up flying, and bow down to the Gods of shock/schmaltz.

Activity Score 29856


"I love some things, and don't love some other things."

oshe's picture

good production, more than idea

well, another reason of global warming, i dont know it

Activity Score 850
Copywriter |

mpared's picture

i love it ,,especially the falling man reference

Activity Score 562
Planner at Bold Ogilvy and Mather |

Guest's picture

i don't really see the link beetween 400Kg of Gas and 400kg of bear...i understand quite cleary that they want to say that planes gases are bad for the environnement but the way they justify it seems strechy (which deserves the message).

silvi's picture

Nobody can ignore this ad. I love execution. Great.

Activity Score 4170
Guest's picture

I just hope no eskimos get pissed with these ads.

Guest's picture

i will never wanna watch again......good execution, bad impact on brand

doc's picture

what? ah seriously are ye all mad, it´s dire rubbish. Polar bears smashing off buildings, blood stained? and the fact is so random, really that moves you? just think the execution is hilarious. Don't get me wrong it's well done it's just wrong. it doesn't make me want to find out more. i´ve always thought not seeing the impact is more powerfull in the mind. It leaves me cold. it's like a scene from jurassic park. sorry the entire team are way better than this execution.

Activity Score 46
dlue's picture

the wrongness is what they were going for.... and jurassic park did make you scared of dinosaurs didnt it

Activity Score 342


Leland's picture

This is just plain ridiculous. This kind of apocalyptic crap is the reason people are becoming more and more skeptical about climate change.

Activity Score 95
Corbeen's picture

very good one!

Activity Score 1089
dlue's picture

who ever thought that seeing polar bears falling out of the sky would be so attention grabbing. sheer awesome

Activity Score 342


Wordnerd's picture

wow. the execution is flawless. message should be a bit more in-your-face though (i mean the written part - flying kills nature)

Activity Score 6690
Guest's picture

amazing.. most impactful film ive seen in long time.. wow. 10

doc's picture

The execution is flawless coz the director is a genius. however this is one script he should have passed on. jurassic park didn't scare me and neither does this ad. seriously i can't believe how many people like it. The post is first class but honestly I thought up until the end it was one of the funniest ads i'd ever seen. and then it starts rambling something like... if a car uses petrol and the fumes go into the sky then you may have lots of rain and then the rain gives you flooding and then big fish swim around eating children in smawpy villages. ah c'mon.

Activity Score 46
bad astronaut's picture

Over think much, maybe thats why you're in the minority?

The ad is memorable and it will shock some of the audience into memorizing what the point is. It works for me, and it's less offensive than when DDB Brazil did that 9/11 WWF scam commercial.

bad astronaut
Activity Score 540
munirgee's picture

Wogh! Execution hits directly... Amazingly Great.

Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti | |

Cheloveco's picture


Activity Score 54
Art Director
petimadmoiselle's picture

I think this is awful. NOBODY wants to see gory images of polar bears smashing to the floor. Thanks but no thanks.
There are better, much more refined ways to get the message across, the visual rape is just unnecessary. And overdone. And ineffective.

Activity Score 127
Humber College Lakeshore Campus
bad astronaut's picture

People who talk about "NOBODY" like it actually means anything needs to realize that there is always an audience for something.

bad astronaut
Activity Score 540
Guest's picture

So it's Mother UK, why is it shot in the U.S? It's about European flights... again why the U.S. car and setting. Dumb.

ryan_anderson's picture

good execution, hard to ignore the message. i like it!

Activity Score 36
K.I.D_PUNK's picture


Activity Score 151
Art Director at Advertising Agency Bangkok Thailand
thecreature's picture

Cheaply shocking.

Activity Score 97
Creative Director at Prague
Guest's picture

Absolutely love it.

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