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Never Have I Ever

Agency Network: 
Published/Aired: 
February 2020

Description

The reality is this: Peru is a sexist country and Pilsen Callao, as a brand, has contributed to this conduct for a long time by creating sexist advertising. However, they've decided to change their communication once and for all by creating a movement in the name of equality. And together, we've launched a campaign that made Peruvians (us included) accept their own mistakes, just by playing a drinking game known to everyone.

Film advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Advertising Agency: Fahrenheit DDB, Lima, Peru
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alonsocastillo's picture

awesome!

alonsocastillo
Activity Score 5
alonsocastillo's picture

Awesome!

alonsocastillo
Activity Score 5
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