Pilsen Callao

The Unexpected Player

Agency: DDB


On international Gamers Day, Pilsen Callao as the original beer of friendship, took the role no one else wanted in a Dota 2 game to stand up for friendship.

This professional campaign titled 'The Unexpected Player' was published in Peru in March, 2019. It was created for the brand: Pilsen Callao, by ad agency: DDB. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 4 years ago.


Advertising Agency: Fahrenheit DDB, Lima, Peru
Advertised brand: Pilsen Callao
Executive Creative Director: Ricardo Chadwick
General Account Director: Alberto Goachet
General Creative Director: Sergio Franco Tosso
Head of Art: Luciano Leone
Creative Directors: Carlo Fernandini, Rudy Camones, Aldo Silva
Copywriter: Sebastian Sun
Art Director: Allison Rodriguez
Account Director: Stephanie Sangster
Account Executive: Cynthia Olaya
Planning Director: Renato Arauco
Planner: Rodrigo Castro, Felix Ventura
Production Director: Vanessa Díaz
Producer: Mateo Arrieta
Animation: Jorge Luis Salas, Victor Corzo
Production Company: Vision & Sonido
Field Producers: Nicolas Vaisman, Carlos Cruzalegui

Association of ...
Tesco Lotus


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