Agency Network: 
April 2020


A film that shows the special and also challenging everyday life of parents and children in their homes during the Covid-19 crisis is at the centre of PENNY’s new #erstmalzuhause / #homefirst social media campaign. The story is told from the children's point of view – talking about setting up a race track in the hallway, having more time for cuddles, lots of hand washing, parents working in the home office, or the cancelled holiday.

Film advertisement created by Serviceplan, Germany for Penny, within the categories: Public Interest, NGO, Retail Services.

Advertising Agency: Serviceplan, Germany
Executive Creative Director: Christoph Everke
Creative Director: Moritz Dornig
Creative Director: Matthias Schuster
Senior Copywriter: Alessia Coschignano
Junior Copywirter: Katharina King
Junior Art Director: Johanna Köhler
Account Director: Frederike Striegel
Director: Emilia Möbius
Executive Producer Film Department: Aisha Blackwell / Neverest
Production Assistant Film Department: Madeleine Benning
Executive Production Officer: Jonas Lembeck / Le Hof Media
Executive Production Officer: Philip Hofmann
DoP: Georg Nikolaus
Post Producer: Maggy Fischer / Heaven’s Floor
Colorist: Georg Nikolaus
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