Agency Network: 
October 2008

Also From This Campaign 4


Film advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Fashion.

Advertising Agency: Wieden+Kennedy Amsterdam, The Netherlands
Executive Creative Directors: John Norman & Jeff Kling
Creative Directors: Mark Bernath, Eric Quennoy
Associate Creative Director: Betsy Decker
Copywriters: Betsy Decker
Art Director: Anders Stake
Exec Producer: Corey Bartha
Agency Producer: Cat Reynolds
Group Account Director: Patricia Cerda
Account Director: Abi Findlay
Account Manager: Giuseppe Puglisi
Business Affairs: Maureen Doyle
Production Co: Stink Digital
Director: Adam Marko-Nord
Exec Producer / Producer: Mark Pytlik
Lead Animators: Kalle Sandzen, Niklas Lundgren
Lead Modelling: Daniel Westlund
Assistant Animators: Adrianos Papamarkous, Frans Akare
Producer @ Alphaville: Sara Waldestam
Sound: Q Department
Producer: Zack Rice
Sound Designer: Drazen Bosnjak
Viral Seeding: SocialMedia8
Viral Tracking: ViralTracker
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mark3r's picture

Nice little campaign...

Activity Score 1949
Art Director at Scout
Guest commenter's picture

so boooring. i wouldn't watch it if i didn't have to...

Guest commenter
STRTLRS's picture

This is all sorts of contrived. The claymation isn't well done, the 8-bit music is forced. They even managed to squeeze in a Matrix reference. Why pick a sport in which no shoes are needed? The whole thing is just dull and boring.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

eliaen's picture

Word! I don't get it, either. And I'm like most here: an advertiser.

Strangely the team is almost identical to the spot with the talking organs. So might be that they just went off mark. Or that lady in the end is a Judo-Athlete, which keeps in shape via running.

Activity Score 135
sneakyhands's picture

about twice as long as it should be

Activity Score 1857
Crisp One's picture

why do i feel like this is a anti rape ad at the same time

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

what drug were you on while making this, i want some of that

Guest commenter
wearmysocks's picture

Well, I think it's cute and fun.
Energizer Bunny arrested, charged with battery.

Activity Score 1085
Copywriter at In-house at a multinational based in London |

Energizer Bunny arrested, charged with battery.

BE MY GUEST's picture

Nice, entertaining...but yes, it can be mistaken as an anti-assault/anti-rape ad.

Activity Score 44
Top Of Mind, Los Angeles
Guest commenter's picture

ı think its really fun and successful ad...congratulation =)

Guest commenter
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