The campaign showcases the seemingly impossible sneaker creations of Herr Fritz Träumer - an enigmatic adidas designer who dedicated his lifetime to constructing the world’s most original range of sneakers. Excerpts from Träumer’s detailed private journals plus images of his truly unique sneaker creations are presented in a limited edition book, exclusively available at sneaker retailers around Australia and New Zealand.
Photographer: Christopher Tovo at C.I.Studios
This professional campaign titled 'All Day I Dream About Sneakers' was published in Australia in September, 2008. It was created for the brand: adidas, by ad agency: Lifelounge. This Print medium campaign is related to the Fashion industry and contains 5 media assets. It was submitted about 15 years ago.
Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Associate Creative Director: David Ponce de Leon
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Designers: Dimitri Kalagas, Yolanda Collins, Michael Pham
Retoucher: Todd Riddiford