Empower the People
Description
Film advertisement created by Anomaly, United States for Motorola, within the category: Electronics, Technology.
Executive Creative Director: Mike Byrne
Creative Director: Richard Mulder
Art Director: Grant Mason
Copy: Jessica Ghersi-Hecht
EP / Head of Production: Andrew Loevenguth
Brand Director: Laura Aldington
Account Director: Keith Barry
Prod Co: Smuggler
Director: Randy Krallman
EPs: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman, Laura Thoel
Producer: Cory Berg
Production Manager: Rogers Marquess
Editorial Co: Beast NY
Editor: Lucas Eskin
Post / Effects Co: Absolute Post
Lead VFX / Inferno Artist: Dirk Greene
VFX Supervisor: David Smith
VFX Artist(s): Betty Cameron, Aniello Zampella, Asuka Otake, Krissy Nordella
Lead CG Artist: Ivan Guerrero
EP: Sally Heath
Producer: John Skeffington
Telecine Co: Company 3
Colorist: Tom Poole
Producer: Marie de Leon
Music Co: Amber
Track: "Biggi's Waltz"
Composer: Biggi Hillmarsson
EP: Michelle Curran
Audio Post Co: audioEngine
Mixer: Tommy Goldblatt
EP: Sharon DiTullio-Tepper
very Brave New Worldish
Not sure if this is gonna sell heaps of Motorola pads but I definitely love it. Zombies with their mediadevices ;-)
nice
Yawn...
I think they're trying too hard.
Nice production
A nod to 1984's famous "1984" Apple spot. Two questions:
a) Will people get the reference?
b) Does it simply continue to deify Apple as some type of untouchable brand, not emphasizing enough the way we are all conformists for buying Apple?
-MM
Madison Maven
http://adnalysis.wordpress.com
I think who ever ends up knocking Apple off the pedastool will do it by acting like they are not even there.
idea good, but not great execution
Done and better. Now "the tablet to create a better world"? wHAT A promise
Girl casting is superb.
Not exciting enough! Not to mention its uncanny resemblance to ipad but more boring!
is that supposed to making apple products( people in white) look very boring?
Unfortunately, this is not the first time this concept was done. I shot a short film, “Do Not Disconnect” in 2009 with a girl breaking out of a world plugged into headphones. A world with no human interaction.
Since we’re not expecting credit from Motorola, I’m asking people to please take a few minutes to watch how this idea was first done. Decide for yourself if you think this is too similar.
I'm not selling anything. We just made a fun, heartfelt short film.
http://www.youtube.com/watch?v=hmRsfnZJh0c
Thank you for your time!
I encourage your personal film making, but I have to disagree that this has nothing to do with your video. There were only using white earbuds to connect the Apple brand, without actually saying "Apple".
Lazy idea.
I'm all for taking it to the iPad, but the tagline totally wimped out.
+++
"I love some things, and don't love some other things."
Sorry, I will pass.
So. we can only attract a girl.
Anyway i loved your copied music - Eyes Wide Shut (Piano)
Gladiator
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