First steps in OneDrive

Agency Network: 
November 2016


Parents take a lot of photos of their kids. To many store them locally on their smartphones and not in the cloud. This makes the photos exposed to risk as you might lose them forever if you drop your phone or if it is seriously damaged. We made this ad to remind parents about backing up their most precious photos in OneDrive.

Film advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

Advertising Agency: JMW kommunikation, Stockholm, Sweden
Creative Director: Samuel Garlöv
Executive Creative Director: Joakim Karlsson
Project Manager: Tove Widemar Gerdin
PR: Nina Starco
Account Director: Björn Mellstrand
Production Company: Chimney
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