Breaking up

Agency Network: 
February 2015

Also From This Campaign 2


Film advertisement created by M:United, United States for Microsoft, within the category: Electronics, Technology.

Advertising Agency: m:united
Chief Creative Officers: Andy Azula John Mescall
Executive Creative Director: Yo Umeda
Senior Copywriter: Thom Woodley
Senior Art Director: Trinh Pham
Director of Creative Technology: David Cliff
Head of Integrated Production: Aaron Kovan
Executive Producer: Carolyn Johnson
Junior Producer: Monique Fitzpatrick
Managing Director: Kevin Nelson
Group Account Directors: Tina Galley, Darla Price, Jason Kolinsky
Account Director: Melissa Trought
Account Supervisor: Greg Masiakos
Assistant Account Executive: Emily Glaser
Project Management: Stella Warkman
Production & Post-Production: CRAFT
Director of Photography: Larry Kapit
Editors: Nate Troester, Carlos Hernandez
Music: "Big Top Polka" Erin Gemsa
Media Agency: EMT
Log in to post comments

Highest Rated

elmarianchi's picture


Activity Score 1253
Copywriter |

it's OK to have an opinion

kleenex's picture

Those two need to marry their phones. No human will do for them.

Activity Score 58797
Web Designer/Developer
Temple's picture

Fire the agency.

Activity Score 11341
Creative Director
elmarianchi's picture


Activity Score 1253
Copywriter |

it's OK to have an opinion

rjaureg1's picture

I think that this ad is so creative and funny because, at beginning, I though the guy was talking about girls, but at the end it is funny to realize that he was; actually, talking about the voice recognition that Microsoft is using now. I think that this ad is great because it is not only creative, but also informational. It describes some of the advantages of choosing Microsoft application and new features that Cortana offers. The music that it uses as a background goes with the idea of making a fun advertisement.
I consider that this commercial is also creative because it presents the change of using one company to another with the feeling of breaking up with a girlfriend. It tries to call customers attention by using a real life situation in a marketing situation. I would not change anything of this ad because I think that the company has used a good strategy in this commercial to attract consumers.

Activity Score 26
damnson's picture

So weak.

Activity Score 11517
Copywriter |

An axe murderer of ads.

Featured Content

Latest Collections

Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now