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It's Happening

Agency Network: 
Published/Aired: 
February 2020

Description

In collaboration with Leo Burnett Toronto, Soft Citizen’s director duo, Aircastle, were saddled with breathing heightened pubescent life into the new awareness campaign acknowledging that the transit agency is going through a bit of an “awkward phase” as it attempts to complete a series of ambitious projects. While the campaign acknowledges consumer frustration with the progress of some Metrolinx projects, it’s getting its fair share of attention for not backing down on a playful creative strategy using that familiar awkward teenage phase—braces, voices breaking, the first blooming of facial hair—as an analogy for Metrolinx’s growing pains as it works to create a better transit system for the GTA.

Film advertisement created by Leo Burnett, Canada for Metrolinx, within the category: Transport.

Advertising Agency: Leo Burnett, Toronto, Canada
CCO: Lisa Greenberg
Creative Director: Kelly Zettel
Sr. Art Director: Mary Soroka
Sr. Copywriter: Shauna Roe
Copywriter: Aisling Penco
VP Group Account Director: Laurie Freeman
Account Supervisor: Nic Stevenson
Content Producer, Leo Productions: Andre Williamson
Agency Producer: Amanda Magwood
Director: Aircastle
Production Company: Soft Citizen
Exec Producer: Eva Preger, Link York, Rob Burns
Line Producer: Christopher Scherk
Director of Photography: Maya Bankovic
Production Designer: Jeremy McFarlane
Casting House: Jigsaw Casting
Casting Director: Shasta Lutz
Post Production: Outsider Editorial
Editor: Chris Murphy
Executive Producer: Kristina Anzlinger
Producer: Kayan Choi
Editorial Assistant: Cam Anderson
Transfer Facility: Alter Ego Post
Colourist: Conor Fisher
Producer: Jane Garrah
Online Facility: Darling VFX
Online Artist: Paul Binney
Executive Producer: Stephanie Hickman
Producer: Morgan Campbell
Flame Artist: Lauren Rempel
Music House: Boombox Sound
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