Lincoln Nautilus - Morning Run :60

Agency Network: 
Published/Aired: 
March 2019

Description

Matthew McConaughey is back in a new spot for the Lincoln Motor Co., and this time he’s running through a redwood forest. After running for a bit, McConaughey looks down at his smartwatch to check his stats. When he gets in his Lincoln after the run and turns on the ignition, the car’s information system presents him with a range of info about the vehicle systems. “There’s a nice moment where he realizes the wearable tech on his wrist acts a lot like the driver-assist technology in the new Nautilus,” says Jon Pearce, global chief creative officer at Hudson Rouge, Lincoln’s AOR, which created the spot. “They both look out for your well-being."

Film advertisement created by Hudson Rouge, United States for Lincoln, within the category: Automotive.

Advertising Agency: Hudson Rouge, USA
Global CCO: Jon Pearce
Global CEO: Paul Venn
Global CSO: Oliver Gibson
Group Creative Director: Jeff Payne
Creative Director: Brett Minieri
Associate Creative Director: Gong Liu
US Business Lead: Doug Molloy
Group Account Director: Tamara Taylor
Assistant Account Executive: AJ Splendore
Director of Content Production: Suzanne Crowe
Executive Producer: John Cline
Associate Producer: Natasha Tkach
Director, Rights and Licensing: Nicole Marceca
Integrated Production Business Manager: Ron Kirkman
Talent Coordinator: Angela Martin
Senior Strategist: Briel Waxman
Production Company: Reset
Director: Garth Davis
Director of Photography: Greig Fraser
Executive Producer: Deannie O’Neil
Producer: James Graves
Editorial Company: Cartel
Editor: Leo Scott
Executive Producer: Lauren Bleiweiss
Producer: Meagen Carroll
VFX Company: The Mill
VFX Supervisor: Gavin Wellsman
Colorist: Fergus Mccall
Executive Producer: Heath Raymond
Music: “A1” by Ólafur Arnalds and Nils Frahm
Audio Mix: Sonic Union
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