Let's not cast our GIRLs out.
The sex ratio of newborns in Azerbaijan is 114 boys per 100 girls. Our country comes in a close second after China according to the statistics of abortions based on gender discrimination. To create awareness about this serious problem, we create a Missing Girls campaign with the support of Azerbaijan’s leading bank, Kapital Bank and UNFPA Azerbaijan.
We want to show the fact that we don’t want to lose our loved ones, girls and we want to touch people’s mind and soul emotionally within our posters. Also we supported the campaign with www.itirdiyimizqizlar.az site.
Now, let’s say NO to sex-selective abortions!
This professional campaign titled 'Missing Girls' was published in Azerbaijan in March, 2019. It was created for the brands: Kapital Bank and UNFPA Azerbaijan, by ad agency: Endorphin. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: Endorphin, Baku, Azerbaijan
Project Coordinator: Orkhan Kerimov
Creative Director: Ersan Karataş
Art Director: Toğrul Manafov
Project Manager: Fərhad Şabanov
Digital Manager: Müşfiq Şirəliyev
Account Manager: Elvin Fərəc
Copywriter: Fatimə Paşazadə
Copywriter: Rəsul Zaidov
Copywriter: Aysu İbrahimli
Social Media Manager: Lamiə Xudiyeva
Designer: Ruslan Tyulin
Designer: Elçin Yasinov
Motion graphic designer: Gülnar Rəhimzadə
Videographer: Bəhruz Qurbanlı
Photographer: İlqar Akif İlyasov
Developer: Kamran Bəylərov