The Journey, The Teacher, The Innovator

Agency: GTB


Together with Lincoln and GTB, electriclimefilms has produced three inspirational films reflecting the perspectives of three entrepreneurs, while incorporating captivating visuals of a thriving Middle East to promote 'The Lincoln Aviator’, which launched in December in the Middle Eastern and North African regions. The tone of these stories are thoughtful and inspiring, grounded in the notion of the Aviator as an incubator — a space for these characters to be themselves and to think freely as they go forward on their path. The three films were shot on an Alexa Mini Large Format motion picture camera, paired with Zeiss Super Speeds lens — a vintage spherical lens that flairs beautifully, providing a cinematic look and glimpse into the journey of each entrepreneur. Running footage was shot in the scenic mountains and the city skylined streets of Dubai - the use of a tracking vehicle ensured steadiness to the refined visuals and a sense of scale worthy of the Lincoln Aviator’s confident form.

This professional campaign titled 'The Journey, The Teacher, The Innovator' was published in United Arab Emirates in February, 2020. It was created for the brand: Lincoln, by ad agency: GTB. This Film medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 4 years ago by electriclime° of electriclime°.


Advertising Agency: GTB, Dubai, United Arab Emirates
Director: Josh Hayward
Dop: Tommy Daguanno
Digital Business Director: Ben Schwartz
Associate Creative Director: Ahmed El Sherif
Senior Art Director: Salma Rihawi
Senior Producer: Shubha Bharill
Senior Digital Account Manager: Dalia Shendy
Executive Producer: Michael Ahmadzadeh
Senior Producer: Chaza Said
Assistant Director: Rory Cavanagh
Production Managers: Rine-Dala Nahas, Alia Abouraya
Production Assistants: Layal Mooti, Mariam Gabunia, Christine Wilson
Production Runner/ Driver: Shanavaz + Mustafa
Equipment Rental: Gamma Engineering
1st AC: Tony Ibrahim
2nd AC: Charlie Fer Sanchez
Vto: Michael Mkar
Dit: Damiano Fieramosca
Gaffer: Muhammed Rizwan
Key Grip + Tracking Vehicle Driver: Michael Klam
Best Boy/ Grip Assistant: Jeffrey Muli, Ronel Yumul
Spark: Muhammed Bilal, Muhammed Amir
Helper/Driver: Abdelfattah, Umair Alam
Location Manager: Nasser Ahmed
Wardrobe: Micaela Cigala
Hair & Makeup Artist: Sarah Jane
Editor: Alia Abouraya, Damiano Fieramosca, Pabz Alexander, Mariam Gabunia
Props Master: Max Molchanov
Props Assistant: Melvin + Marco
Car Detailer: Ignacio
Tracking Car Technician: Dragan Stefenovic
Aviator Precision Driver: Ron Oakley
Casting Director: Rine-Dala Nahas
Talents: Niloofar, Ghaith, Farhad, Amer, Farhad, Malak, Ali Farouk, Amer Abdulrahman, Ammor
Colorgrading: Alexia Salingaros
Kit: Alexa Mini, Ziess Super Speeds


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