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Agency Network: 
Published/Aired: 
January 2018

Description

In from insight derived from JWT’s The Elastic Generation report that later life is not a number but an attitude. We positioned Legal & General as a brand that understands their customer’s pursuit of personal ambition and developed a campaign that celebrates that drive and desire to live life to the full.

Film advertisement created by JWT, United Kingdom for Legal & General, within the category: Finance.

Advertising Agency: JWT, London, UK
Creative Director: David Masterman
Creatives: Phil Rylance, Leighton Ballett
Producer: Luke Mortimer
Planner (creative agency): Chris Bailey
Global Director in Charge: Cris Butler
Board Account Director: Katherine Page
Account Manager: Georgie Pascoe
Creative Producer: Sarah Perkins
Production Assistant: Nadia Amico
Director: Leif Johnson
Production Company: PACE Content Studios / JWT
Head of Content Production: Rachel Moss
Editor: Pieter Westerhof
Sound: Duncan Paterson
Grade: Specrecom Films
Post Production Sound: Transmission
Media Agency: MindShare
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Highest Rated

Skidaddle's picture

Is it Bill Neigh singing and Bernie Marsden on guitar?

Skidaddle
Activity Score 2
kleenex's picture

not bad.

kleenex
Activity Score 58721
Web Designer/Developer
Skidaddle's picture

Is it Bill Neigh singing and Bernie Marsden on guitar?

Skidaddle
Activity Score 2
Grazzier's picture

So who is the blonde woman in this advert ?
(Is this the lady who Bill refers to as his "other half" in the ad?)
Do we know her name ?

Grazzier
Activity Score 2
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