The summer-2019 in Ukraine was hot. The ice cream market was hot too. Several brands launched a high-budget campaigns with celebrity. So, how could a little brand “Laika” draw your attention? hhh We decided to catch you with an out-of-box video in digital. Because the right targeting allows getting the greatest results with our budget. In the pre-rolls, we played with the meme of animals with human hands. We made alive our logo. And it is impossible to skip a brand-hero, like us. llll We made this to say, that ice-cream is so delicious! So delicious, that you would like any situation with it! Even the heat. Even a cat, despite you, are a dog. Even pre-rolls. Try it, like it.
Film advertisement created by Saatchi&Saatchi, Ukraine for Laika, within the category: Food.
Production Manager, Saatchi&Saatchi Ukraine: Denis Prutenko
Motion Designer, Saatchi&Saatchi Ukraine: Iryna Kutsman
Account Manager, Saatchi&Saatchi Ukraine: Yana Brusentseva
Copywriter, Saatchi&Saatchi Ukraine: Anton Karunsky
Art-director, Saatchi&Saatchi Ukraine: Andriy Yarovoy
Creative Director, Saatchi&Saatchi Ukraine: Kosta Schneider