They’re pets, not vacuums
Description
🐾 Electrolux and Laika Unite for the Well-being of Pets at Home
On International Pet Day, Electrolux Andina and Laika announced a special partnership focused on the well-being of pets at home.
Under the concept “Let Us Vacuum Their Curiosity,” both brands present an initiative aimed at preventing pets from unintentionally “vacuuming up” food or inappropriate objects in their daily routines.
The campaign invites pet owners to better care for their furry companions with the help of efficient and safe cleaning solutions. While Electrolux reaffirms its purpose of simplifying life at home through reliable cleaning technology, Laika strengthens its commitment to offering products and services designed for the health, well-being, and comfort of pets.
This professional campaign titled 'They’re pets, not vacuums' was published in Argentina, Colombia, and Peru in October, 2025. It was created for the brands: Electrolux and Laika, by ad agency: Mass Digital. This 360°, Content, and Digital media campaign is related to the Electronics, Technology, Household Products, and Pets industries and contains 1 media asset. It was submitted about 2 months ago by david patiño of Mass digital.
Credits
Advertising Agency: Mass Digital
Production Company: Yeti
Ecd: David Patiño
Creative director: Ana Escobar
Creative director: Jorge Botia
Copywriter: Nathalia Alzate
Art Director: Santiago Ramos
Copywriter: Andrea Almario
Account Director: Felipe Polo
Account executive: Lorena Gualdrón
Client: Yaya Ramirez, Luisa López
