See the love

Agency Network: 
February 2020


In Greece, a country still not open to diversity, Lacta, a brand synonymous with love, asked viewers to look beyond stereotypes and see love with this TV campaign for Valentine's Day.

Film advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Advertising Agency: Ogilvy, Athens, Greece
Chief Creative Officer: Panos Sambrakos
Group Creative Director: Aggeliki Kornelatou
Creative Director: Katerina Androuli
Senior Art Director: Panos Pagonis
Associate Creative Director: Katerina Dimitrakopoulou
Junior Art Director: Vasiliki Christopoulou
Executive Producer: Veta Chatziioannou
Directors: Salsa
Client Service Director: Christina Alifakioti
Senior Account Director: Elena Vlagouli
Planning Director: Georgia Mantidou
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