ADVERTISING

Lacta

Christmas Bunny

Agency: David

Description

Christmas time is getting closer in a very atypical and sensitive year. There is a lot of uncertain thoughts and doubts about how the festivities are going to be. Even the magical characters, like Santa Claus, may have some changes on their routine during the holiday. If Santa is part of the group risk and needs to be safe from Covid-19, how could he deliver all the presents?
Thinking about this unique situation, Lacta, the number one branded chocolate in Brazil, has asked for help to a very special guest. Using creativity and generosity, the Mondelez’s brand found out a way to keep Christmas and all its traditional rituals.

This professional campaign titled 'Christmas Bunny' was published in Brazil in December, 2020. It was created for the brand: Lacta, by ad agency: David. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 1 year ago.

Credits

Advertising Agency: David, Brazil
Global CCO & Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
VP creative officer: Rafael Donato
Executive Creative director: Edgard Gianesi
Associated creative directors: Fabrício Pretto, Rogerio Chaves
Copywriter: Luca Trincanato
Art Directors: Alexandre Smissen, Marlus Lau
Producer: Fabiano Beraldo, Vanessa Wallner
Graphic Producer: Samuel Silva, Victor Folha
Account Team: Carolina Vieira, Natalia Rakowitsch, Amanda Medeiros, Andrea Barrios, Danyelle Genestreti, Regina Madeira
Programmers: Daniela Bombonato, Felipe Pádua, Camila Baltar
Film production company: Paranoid
Director: Luis Mermet
Executive Producer: Egisto Betti
Account Team: Marina Marujo, Marcel Weckx, Nathalie Vieira
Production coordinator: Luiz Armesto, Gabi Hahn, Maria Fernanda Cicaroni
Post-production coordinator: Carol Fernandes
Finalization: Cris Caffaro, Driano Torres
Editors: Ivan Kanter, Filipe Rodriguez
Post-Production: Invisible Works
Audio: Antfood Music & Sound Design
Music Producer Director: Lou Schmidt, Fernando Rojo
Music Producer: Lou Schmidt, Fernando Rojo, Luis Bergmann, Pedro Curvello, Vinicius Nunes
Executive Producer: Christiane Rachel, Renato Castro
Coordinator: Monique Munhoz
Finalization: Bruno Broaska, Fabian Jorge, Pablo Homen de Mello, Tiago Lins, Fernando Ianni
Singer: Amanda Wahlström
Illustrator: Mariana de Oliveira
Social Media: Lucas Patricio, Isabela Dias, Andrea Neves, Karine Viégas, Luiza Moraes, Ully Correa, Felipe Costa
Innovation and Tecnology: Toni Ferreira, Gustavo Nanes
Media: Marcia Mendonça, Mateus Madureira, Renata Caovilla, Larissa Abreu, Luciana Miranda, Gustavo Salgado, Amanda Siqueira, Lucas Gimenez

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