Agency Network: 
July 2013


Film advertisement created by Taxi, Canada for Kraft, within the category: Food.

Advertising Agency: TAXI, Montréal, Canada
Executive Creative Director: Dominique Trudeau
Creatives: Nicolas Rivard, Martin Charron
Strategic Planning: Fanny Chabot, Andréa Fortin
Client Services: Rachel Desbiens-Després, Rachel McGibbon, Carla Marques
Director of Production: Jacques Latreille
TV Production: Émilie Trudeau
Print Production: Sophie Carrières
Info-graphics: Éric Lefebvre, Denis Riverin
Media Planning: MediaVest
Photography: Alain Desjean
Production House: 401
Director: Nicolas Monette
DOP: Nicolas Bolduc
401 Producer: Stéphanie Lord
Sound Studio: Sonart
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kleenex's picture

ha ha..

Activity Score 58777
Web Designer/Developer
certaintly's picture


Activity Score 3984
Meredith Singh's picture

Sound design guy could have gone a bit easier on the sound of the fork clinking against the guy's teeth.

Interesting strategy though. I dom't think it will get wealthy people to buy KD, but might get regular people to feel better about it.

Meredith Singh
Activity Score 407
Art Director
monoliz's picture

absolutely nothing amazing

Activity Score 1304
CommandZ's picture

I hate it when you see the ending coming a mile away. Give me a twist, surprise me somehow. That would of elevated this ho hum spot.

Activity Score 2515
Creative Director
Janayjoi's picture

I love how they turned ones shame of eating Kraft dinner into a 'guilty pleasure'. What's more, there was nothing appealing about the look of the food on the plate. Everyone knows that Kraft mac is pretty bland, so why didn't they spruce it up a bit; show that more can be done with it, because lets be honest, the thing lacks flavour otherwise.

Activity Score 84
Humber College-Creative Advertising
ewoynluv's picture

sorry can anyone explain the ending alittle? why about him throwing the box into the other box?

Activity Score 22
Web Designer/Developer
monoliz's picture

because he is wealthy and he is ashamed of consuming that product, but he can't resist temptation and "guilty pleasure"

Activity Score 1304
ewoynluv's picture

ah.. i get it now. just don't get the part where he's wealthy.

Thanks for the explanation

Activity Score 22
Web Designer/Developer
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