Grown-up problems aren’t just for Grown-ups

Agency Network: 
December 2021


Adults are taken more seriously than kids, and so are their problems. But here’s the thing: kids have adult-sized problems. Anxiety, depression, grief – their problems are big and need to be heard. That’s why Kids Help Phone is giving them an adult voice to make sure they're taken seriously too.

In their first campaign for Kids Help Phone as agency of record, McCann Canada created a series of films featuring esteemed Canadian actors performing monologues about anxiety, grief, coming out and other real obstacles, only to find out that these conversations were actually from kids who have reached out to Kids Help Phone in times of need.

Film advertisement created by McCann Worldgroup, Canada for Kids Help Phone, within the categories: Health, Other.

Advertising Agency: McCann Canada, Canada
Chief Creative Officer, McCann Canada: Josh Stein
VP, Creative Director, McCann Canada: Gail Pak
Creative Director, McCann Canada: Mike Shuman
Associate Creative Director, McCann Canada: Athina Lalljee
Associate French Creative Director, McCann Canada: Thibaut Delelis
Senior Art Director, McCann Canada: Jayme Fairbridge
Senior Producer, McCann Canada: Laurie Filgiano
Senior French Producer, McCann Canada: Lili Clune
VP, Group Account Director, McCann Canada: Emily MacLaurin-King
Account Supervisor, McCann Canada: Kushal Trivedi
VP, Strategy, McCann Canada: Josh Hansen
Strategist, McCann Canada: Alexandra Montgomery
Director: Jamie Neese
Director: Jason Neese
Dop: BM.A. Constantin
Producer: Billy Pollina
Celebrity Management Partner: Melissa Gilbert
DOP French: Christophe Dalpé
French Executive Producer: France-Aimy Tremblay
French Production Managers: Sébastien Poussard, Jeremy Scialom
Editor: Danielle Statuto
Colour And Online: Alter Ego
Music Director: Tyson Kuteyi
Executive Producer: Kelly Mccluskey
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