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The Story of the Little One

Agency Network: 
Published/Aired: 
February 2020

Description

Despite its worldwide renowned fame, KFC operates just 7 stores in Greece, making it hard to establish connection and build brand image. Therefore, KFC's iconic tagline "finger lickin' good" as well as its ballsy brand character are unknown to Greeks. In an attempt to "wake up" those assets and transform the "sweet American grandpa" - as Greek perception has it - to a cool guy you'd hang out with, we employed storytelling; but not the casual one. Storytelling that can have scroll-stopping power on social media cluttered timelines. Where surrealistic meets provocative... is where the Story of the Little One begins.

Film advertisement created by Frank and Fame, Greece for KFC, within the category: Food.

Advertising Agency: Frank and Fame, Athens, Greece
Creative Director: Giannis Vassilopoulos
Associate Creative Director: Michalis Asikopoulos
Art Director: Magdalini Stefanatou
Art Director: Anna Zoumi
Copywriter: Sifis Miliarakis
Copywriter: Ismini Kakoura
Strategic Planner: Nora Malamidou
Social Media Manager: Lefki Karantoni
Community Manager: Stelina Papanastasiou
Account Director: Romina Nanou
Account Supervisor: Katerina Christodoulopoulou
Production Company: Filmiki
Director: Vasilis Katsoupis
Executive Producer: Pathy Katsoufi
Sound: Rabbeats Music
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