New OOH campaign from PUMA and Havas Media, launched in tandem with the Sky Dreamer Sneaker. Throughout the 2020 NBA All Star Weekend, Havas Media partnered with Firefly to project a 360-degree image of the Sky Dreamer sneaker and a PUMA-branded basketball on the roof of parked vehicles located in front of several Chicago landmarks.
This professional campaign titled 'Holograms' was published in United States in February, 2020. It was created for the brand: Puma, by ad agency: Havas. This Outdoor medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted almost 4 years ago.