Don’t Sit and Watch

Agency Network: 
November 2021


Juventus in collaboration with We Are Social Milan are to mark International Day for the Elimination of Violence Against Women by creating ‘Don’t Sit and Watch’ – a campaign which involved turning one in three seats in the Allianz Stadium orange, representing the one in three women who endure violence in their lifetime – to inspire people to take positive action to end violence against women.

Film advertisement created by We Are Social, United Kingdom for Juventus, within the category: Public Interest, NGO.

Advertising Agency: We Are Social
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Director: Paulo Gonzalez, Mattia Lacchini
Senior Creative: Camilla Vanzulli
Art Director: Luigi Muraro
Editorial Supervisor: Alessandro Romeo
Editor: Federica Mordini
Head of We Are Social Sport: Mirco Bertola
Account Director: Andrea Savi
Account Manager: Andrea Cossalter
Account Executive: Nina Marti
Senior Content Writer: Stefano Porta
Research & Insight Director: Matteo Starri
Senior Research & Insight Analyst: Biagio Bleve
Senior Research & Insight Analyst: Maddalena Zilio
Una produzione We Are Social Studios
Head of We Are Social Studios: Sandro Amabili
Producer: Leopoldo Dondena
Direction: Andrea Mattia Grieco
Photographer: Viviana Bonafede
Editor: Dario Sepe
Colorist: Max Finotti
DoP: Michele Vairo
Drone Operator: Diego Orel
1st Camera Assistant: Marco Sbarra
2nd Camera Assistant: Matteo Corti
Stylist: Olympia De Molossi
MUA: Enrica Checchia
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