Agency Network: 
Published/Aired: 
May 2010

Description

The second in a series of new John Smith’s TV ads breaks today with actor, writer and comedian Peter Kay resuming his role as John Smith, the UK’s archetypal No Nonsense man. Bolton funnyman Kay returned to TV screens earlier this month in Diner where, on a night out with friends, his plain-speaking honesty about his dream date brought an innocent conversation with his screen wife – played by actress Alison Darling – to an amusing and unexpected conclusion. This time the verbal sparring takes place at an antiques fair, set in the grounds of an imposing country mansion. As Kay listens intently and impatiently to the resident art expert valuing a watercolour he’s taken along, a gathering audience waits with bated breath to hear how much it’s worth. But his dream of owning a rare masterpiece is dashed when the expert confirms the worth of the painting to be just £200 much to the disbelief and disappointment of No Nonsense man.

Film advertisement created by TBWA, United Kingdom for John Smith's, within the category: Alcoholic Drinks.

Advertising Agency: TBWA\ London, UK

Executive Creative Director: Mark Hunter
Creative Director: Al Young
Art directors: Marcello  Bernardi, Fernando Perottoni

Writers: Gabriel Miller, Craig Ainsley

Log in to post comments
Hiperion's picture

UK advertising is in crisis of ideas, but it´s still one of the best.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
capywriter's picture

I was expecting something really funny... bummer.

capywriter
Activity Score 5513
Copywriter at Freelance
Hibon's picture

I agree with Hiperion maybe UK agencies should hire Brasilians and Portuguese creatives for new ideas.(they are doing pretty good)

Hibon
Activity Score 3734

Simple ideas are the best !

AssassinX's picture

But the reality is.....no agency is recruiting @ the moment.......

:(

AssassinX
Activity Score 1325
capywriter's picture

And I suggest Brazilian agencies hire UK creatives to check their spelling...

capywriter
Activity Score 5513
Copywriter at Freelance
Hibon's picture

Agree... :-)

Hibon
Activity Score 3734

Simple ideas are the best !

Temple's picture

It's brilliant. Brazilians need to spend 2 years in UK to at least try to understand british ads.

Temple
Activity Score 11339
Creative Director
Advertisement
Featured Content

Latest Collections

Advertisement