John Smith's


Agency: TBWA


Actor, writer and comedian Peter Kay reprised his role as John Smith's No Nonsense man for the first time in five years.
Kay, who was the star of John Smith's hugely-successful No Nonsense TV ad campaign from 2002 to 2005, is back to bring a smile to the face of Britain in the first of three new ads.
John Smith's, Britain's best-selling ale brand, has created three new scenarios featuring Kay at the helm, with the first Diner, re-uniting the Bolton funnyman with his TV "wife" on a pleasant evening out with friends – until his plain-speaking honesty brings a playful conversation about his "dream date" to an amusing and unexpected conclusion.

This professional campaign titled 'Diner' was published in United Kingdom in May, 2010. It was created for the brand: John Smith's, by ad agency: TBWA. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 14 years ago.


Advertising Agency: TBWA\London, UK
Director: Danny Kleinman

Prod Comp:  Rattling Stick

Creative Director:  Al Young

Creative Teams: Gabriel Miller & Marcello Bernardi, Craig Ainsley &
Fernando Perottoni

Producer:  Jason Ayers

Planner:  David Fryman

Acc Hand:  Simon Alexander


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