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Eye tracking technology to gift dream holidays for Christmas

Agency Network: 
Published/Aired: 
December 2018

Description

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves.

Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.

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kleenex's picture

Simple idea that is fun.

kleenex
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