Gun Control - Road Rage

Agency Network: 
September 2017


In Brazil 60,000 people are murdered every year. Mostly illegal firearms. Studies indicate that without the gun control law violence would be even greater. Thousands of lives are saved thanks to the gun control law. But the arms industry in Brazil is lobbying for this law to be repealed. The Sou da Paz Institute is fighting for the permanence of the law that controls the use of weapons.

Film advertisement created by Tech and Soul, Brazil for Instituto Sou da Paz, within the category: Public Interest, NGO.

Advertising Agency: Tech and Soul, São Paulo, Brazil
Creative Director: Flavio Waiteman
Art Director: Renan Bulgari
Copywriter: Flavio Waiteman
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