This must be the world

Agency Network: 
September 2013


Film advertisement created by McCann, Italy for Honda, within the category: Automotive.

Advertising Agency: McCann Worldgroup, Rome, Italy
Creative Director: Alessandro Sciortino
Art Director: Andrea Vercellino
Copywriter: Paolo Chiabrando
Production Company: abstr^ct:groove
Director: Luigi Pane
Photographer: Diego Indraccolo
Director of Photorgaphy: Dario Ghezzi
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kleenex's picture

A thumbs down from me.

Activity Score 58777
Web Designer/Developer
ahrimanpob's picture

This must be the most peculiar ad for motorcycles I've ever seen. The visuals are lovely and the music goes very well with them. I just don't see the need for the rain section, who'd want to ride in the rain at night? The concept is there, the execution could've told the story in a different way, I think.

Activity Score 100
Creative Director at Ideómanos Publicidad
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