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Never Stop Dreaming

Agency Network: 
Published/Aired: 
May 2020

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Description

During these difficult days of confinement, bikers are forced to stay at home and limit themselves to essential rides. That is why Honda Moto Canarias decides to transmit a positive and motivating message to all the enthusiasts of the motorcycle world. With a simple idea we want to show the two sides of the current situation, those who see in all this something flat, monotonous, boring and on the other side are the dreamers who can see things creatively and differently. This is how we connect with the brand spirit and the emotions of our target audience.

Film advertisement created by Made in Space, Spain for Honda, within the category: Automotive.

Advertising Agency: Made in Space, A Coruña, Spain
Creative / Art Director: Gustavo Cuberos Marcano
Copywriter: Mónica Rodríguez
CEO Honda Canarias: Adriana Mujica
Marketing Online & CRM: Melania Monzón
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