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Happy Honda Days, Car gift

Campaign
Agency Network: 
Published/Aired: 
November 2011

Also From This Campaign 2

Description

Film advertisement created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, USA
Executive Creative Director: Joe Baratelli
Group Creative Director: Jason Sperling
Senior Art Director: Hobart Birmingham
Senior Copywriter: Perrin Anderson
Art Director: Brian Farkas
Copywriter: Tylynne McCauley
Art Director: Cheston Kwan
Jr. Copywriter: Josh Hill
Executive Producer: Gary Paticoff
Production Company: Drive-Thru
Director: Tim Kendall
DP: Neil Shapiro
Executive Producer: Mark Setterholm
Line Producer: Deven LeTendre
Production Designer: Mark Behn
Editorial Company: The Reel Thing
Editors: Sally Banta, Lance Pereira
Executive Producer: Doug Klekner
Assistant Editor: Scott Deerborne
Music Company: Mophonics
Executive Producer: Michael Frick
Head of Prod: Shelley Altman
Creative Director: Stephan Altman
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Highest Rated

ellye's picture

Yeah, this clicks on me too. I liked it, it's the sense of humor that works just fine for me. And yes, I like the car too, even without the ad I would get my attention in a parking lot. Way to go Honda!

ellye
Activity Score 2
moteldemoka's picture

Deadpan delivery doesn't really work specially when the humor on the ad is so dry. I like the retro style but I don't know if it's a good choice for this particular brand.

moteldemoka
Activity Score 63
andylefty's picture

Below Honda advertising.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Big McLargehuge's picture

There's a pragmatic appeal to this campaign that really clicks for me. Great talent, solid rational reasoning, and all with complete disregard to the fourth wall. GOOD ADVERTISING.

Big McLargehuge
Activity Score 76
ellye's picture

Yeah, this clicks on me too. I liked it, it's the sense of humor that works just fine for me. And yes, I like the car too, even without the ad I would get my attention in a parking lot. Way to go Honda!

ellye
Activity Score 2
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