Agency Network: 
October 2008

Also From This Campaign 5


Film advertisement created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli, Pat Mendelson
Associate Creative Director / AD: Curt Johnson
Associate Creative Director / CW: Todd Carey
Photographer: Markku Lahdesmaki
Agency Senior Producer: Shelley Eisner
Production Co: Digital Domain
Executive Producer: Karen Anderson
Director: Eric Barba, Brad Parker
Editorial Company: Spot Welders
Editor: Michael Heldman
Music Company: Elias Arts
Composers: Jonathan Elias, Christopher Kemp
Sound Design Company: 740 Sound Design
Sound Designer: Eddie Kim
Animation & Visual Effects Company: Digital Domain
Visual Effects Supervisors: Eric Barba, Brad Parker
Sound Mix Company: Lime Studios
Sound Mixer: Loren Silber
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Highest Rated

Wordnerd's picture

could you please stop your annoyingly dumb comments?

Activity Score 6620
mark3r's picture

The more I see, the more I like. Good job, fun ads.

Activity Score 1921
Art Director at Scout
Guest commenter's picture

The Fit is the ugliest fish in the town?

Guest commenter
Favete's picture

What? That's all you can get from this commercial?

Activity Score 365
Consorcio Publicitario - Dir. Creativo |

Change it, change it now coz they will tomorrow.

Wordnerd's picture

could you please stop your annoyingly dumb comments?

Activity Score 6620
Guest commenter's picture

FUN STUFF. Fun brand.

Guest commenter
Crisp One's picture

yea.. these spots are good...the car is ugly, more of a challenge.....Props to the creative team.

Crisp One
Activity Score 1989
Other at New York
teenquey's picture

this is bollocks

Activity Score 290
dshott's picture

Stange contrast between 'traditional' honda ads. Interesting how they use a blowfish (fugu)as the fish of choice, which of course is very japanese. Suited to Honda. Kabammo.


Activity Score 469
Kinneir Dufort - Industrial Designer |


bilallkaissi's picture

Nice Creative guys.... hehehehe nice fish.

Activity Score 11
Art Director at ART DIRECTOR
Guest commenter's picture

I like it, i think that car brands finally are opening to a new and diferent ways to show the cars.

I'm sorry if my language isn't very good, i'm not a native speaker.

Guest commenter
kalpesh78's picture

horrible commercial. sorry but i don't like it. at all.

Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

TJ_98370's picture

Really funny ad. I laughed when it was described to me. It's even funnier now that I've seen it. I don't know if it will help Fit sales though. I remember Volkswagen "bug" and Karman Ghia ads from the 1970's poking fun at their product. A "bug" parked in front of a typical suburban house with the message "It makes your house look bigger." A Karmen Ghia straining to break thru a breakaway finish line "sheet" with the message "It may not be the most powerful sports car...."

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