Also From This Campaign 7
Description
Film advertisement created by rp&, United States for Honda, within the category: Automotive.
Executive Creative Director: John Hage
Head of Art: Phillip Squier
Art Director: Stan Toyama
Copywriter: Rich Siegel
Senior agency producer: Carolyn Casey
Executive Producer: Jack Epsteen
Production Company: Chelsea Pictures
Director: Rick LeMoine
Executive Producer: Alison Amon
Line Producer: Melinda Nugent
Director of Photography: Manel Ruiz
Production Designer: Michael Broaddus
Editorial: Arcade Edit
Editor: Patrick Griffin
Producer: Ali Reed
Asst. editor: Andy Trecki
Telecine: Mark Gethin, MPC
On-line / VFX: Mark Holden
Music: Hum
Executive Producer: Debbi Landon
Composer: Robert Lopez
Creative Director: Alex Kemp
Mix: Bob Gremore & Bruce Bueckert, Juice Studios
Surprisingly good campaign.
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"I hid this uncomfortable hunk of chestnut up my ass for two years. Then, after seven years, I was sent home to my family. And now, little man, I give the chestnut to you."
Speaking of old chestnuts and piggybacking... I feel a bit like the client is an afterthought to this campaign, tacked on, interchangeable with any product. I like it, but it's just a bit self-glorifying somehow. It's a richly produced way of showing conspicuous consumption, then playing it off against a cheap version of the second-largest investment most people make, but it doesn't click for me; even the 'season of reason', which should chime wonderfully, just comes off forced and false.
kinda remember this scene. so the chestnut is the new watch? ;)
i like this ad, it has a good sense of humor.
I like this, though I agree with CP about the lack of brand connection, which works better for less involved purchases like candy...I don't mind this though, captures holiday spirit for a holiday promotion and gives the brand a pretty unique personality.
sidenote: this guy reminds me of a young christopher walken. the chesnut...she's a fickle beast. love it.
The Walken was the very reason I repurposed the 'your father's watch' speech from Pulp Fiction HHour. Remind me to get you an annual of pop references next Christmas.
Very nice creative to support a car promotion. 99 times out of a 100 it's beauty shots with godzilla size supers, so this is quite fresh.
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