Everybody Knows

Agency Network: 
October 2009


Other additional credits:

Production Co: @radical.media

Film advertisement created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Joe Baratelli, Patrick Mendelson
Art Director: Hobart Birmingham
Copywriters: Perrin Anderson, Tylynne McCauley
ECD: David Smith
CD: Joe Baratelli
CD: Patrick Mendelson
Jr. Art Director: Brian Farkas
EP: Gary Paticoff
Agency Producer: Brian Donnelly
Director: Lenard Dorfman
Executive Producer: Jim Bouvet
Editorial Company: Arcade Edit, Los Angeles
Editor: Paul Martinez
Assistant Editor: Greg Scruton
Executive Producer: Damian Stevens
Post Producer: Ali Reed
Music: Elias Arts / Jonathan Elias
Sound Design: Margarita Mix, Santa Monica
Executive Producer: Michelle Millard
Audio Producer: Whitney Warren
Mixer: Nathan Dubin
Effects: Moving Picture Company, Los Angeles (MPC)
Executive Producer: Matthew Winks
Producer: Jolie Sendrow
Colorist: Mark Gethin
VFX Supervisors: Franck Lambertz, Kim Stevenson
Visual Effects: Airship Post, Los Angeles
Smoke Artist: Chris Homel
Assistant Smoke Artist: Keala Asato
Telecine: MPC, Los Angeles
Executive Producer: Mark Tobin
Telecine Producer: Katherine Morgan
Colorist: Mark Gethin
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Juan Cabral's picture

Since when traveling camera makes something creative?

Juan Cabral
Activity Score 709
Copywriter |

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

sirvan's picture

I have mixed feelings about this campaign. You could easily (insert product name here) and it would be the same. However, it is a truism for Honda. And even though this is a pretty pedestrian concept, they gave it a name and claimed it as their own. Which is pretty cool.

Overall though, I wonder if the campaign is a little too subtle, and precious ?

Activity Score 29856


"I love some things, and don't love some other things."

lucdesaulniers's picture

Well here goes the idea to have a car that would get you out of the crowd. Back to Ford-T? One model for all, one brand for all. Wrong message. Should be "You're privileged, you drive a Honda"

Activity Score 1145
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