Agency Network: 
September 2008


Film advertisement created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli, Pat Mendelson
Associate Creative Director / AD: Curt Johnson
Associate Creative Director / CW: Todd Carey
Photographer: Markku Lahdesmaki
Agency Senior Producer: Shelley Eisner
Production Co: Digital Domain
Executive Producer: Karen Anderson
Director: Eric Barba, Brad Parker
Editorial Company: Spot Welders
Editor: Michael Heldman
Music Company: Elias Arts
Composers: Jonathan Elias, Nate Morgan
Sound Design Company: 740 Sound Design
Sound Designer: Eddie Kim
Animation & Visual Effects Company: Digital Domain
Visual Effects Supervisors: Eric Barba, Brad Parker
Sound Mix Company: Lime Studios
Sound Mixer: Loren Silber
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John Byron's picture

Me gusta, la verdad me atrae mucho este concepto, tanto que aunque el carro no es de mi estilo, me parece muy moderno, agresivo, imponente, y con gran fuerza, Me gusta realmente.

John Byron
teenquey's picture


Activity Score 290
Guest commenter's picture

Why does this warrant 5 Creative Directors? It says there's space, but not in a way that appeals

Guest commenter
soysaucechicken's picture

because everyone wants a piece of a good idea that starts from the ground and eventually gets worse as you go up...

Activity Score 62
Creative Director
mikepants2005's picture

I totally agree! 5 Creative Directors were involved in making this sack of shit!!!

Calling all Americans, avoid this agency like the plague!

Activity Score 504
Stan the Man is in's picture

All 3 commercials are absolute no-brainers. All gloss, zilch idea.

Stan the Man is in
Favete's picture

Not the strongest piece of the campaign... but i still like it. Agressive and cool... fit... it's in my mind now.

Activity Score 365
Consorcio Publicitario - Dir. Creativo |

Change it, change it now coz they will tomorrow.

slip's picture

cool visual, but not for the benefit


Activity Score 919
designer |


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