Agency Network: 
Published/Aired: 
June 2021

Description

The Turks have a proverb: "Watermelon shell fell into the sea." It denotes that it is time to look for work, and it is used to explain when it is the ideal time to start looking for work.

In the advertisement, we encounter musician Fedon. Fedon is a well-known figure in Turkish pop music; however, Fedon only performs during the summer season. As a result, when Fedon begins performing in Turkey, everybody knows summer has arrived.

We merged our idiom with Fedon's and stated that the summer season began with Fedon falling into the sea. This metaphor clarifies that summer has arrived, but not with Fedon's presence on stage, but rather with his unintentional fall into the water.

Film advertisement created by BCWorks, Turkey for Helis Yapı and The House Residence, within the categories: Hospitality, Tourism, Recreation, Leisure.

Advertising Agency: BCWorks Creative & Technology Agency, İstanbul, Turkey
Producer & Director: Mehmet Bayram
Chief Creative Officer: Burak Cingöz
Creative Team: Tuğba Almas, Merve Yıldırım
Art Department: Büşra Cankur, Bülent Sarıgül
Editor: Alev Midik, Sinan Sezer Ayaz
Account Team: Emre Cantözün
Assistant: Sevil Kale
Coordinator: Fırat Bayer
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