When we created the “Greater Than Groceries” campaign for Hannaford, we gave the client a platform that resonated throughout their entire company. It spoke to their diverse, inclusive hiring and promotion policies. Their ongoing support of local farms, suppliers, and hunger relief efforts. Even their commitment to sustainable fishing practices and to creating zero waste. Because ever since their founding in 1883, Hannaford has been focused on pursuing the greater good by doing what’s right in the communities where they’re located.
Film advertisement created by MMB, United States for Hannaford, within the category: Retail Services.
Executive Creative Director: David Register
Creative Director: Neal Hughlett
Creative Director: Jim O'Brien
Copywriter: Jeff Marois
Art Director: Ryan Dalton
Director Of Production: Sara Ventetuolo
Executive Producer: Julie Powell
Production Company: Chrlx
Director: Ryan Dunn
Music & SFX: Black Iris
Mix & Record: Soundtrack
Audio Mix: Mike Letourneau