Haters Gon’ Hate

Agency Network: 
Published/Aired: 
October 2021

Description

This satirical spot urges everyone to #drivechange towards a carbon free society. Ahead of one of the most important summits of our time - COP26 - Greenpeace have launched ‘Haters Gon’ Hate’, a campaign to drive change and educate people about the future of mobility in a zero-carbon society.

There are still haters because even the greatest of futures comes with its share of those. The haters in the film are some of the counted few that pine for the old days when gasoline, vast highways, and oversized SUVs still reigned supreme. Everything the haters miss is precisely what makes this vision of a carbon-free future worth fighting for the rest of us.

Film advertisement created by UltraSuperNew, Japan for Greenpeace, within the category: Public Interest, NGO.

Advertising Agency: UltraSuperNew, Tokyo, Japan
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