Racing to Zero

Agency: Mamapool


On 31st October, world leaders from 197 countries plus the EU, will meet in Glasgow for COP26, the 26th United Nations Climate Change Conference to accelerate action towards the goals of the Paris Climate Agreement and the UN Framework Convention on Climate Change. It is among the largest international meetings in the world with complex negotiations between governments involving officials from every country as well as business leaders and the global news media.
As a Principal Partner of the conference, Hitachi has launched ‘Racing to Zero’, believed to be the world's first ever Carbon Zero powered film to showcase their commitment to clean mobility solutions. The film will run on global digital channels from 15th October with media buy by Universal McCann. It will also be shown at COP26 in Glasgow from 1st November to 12th November in a dedicated IMAX cinema.

This professional campaign titled 'Racing to Zero' was published in United Kingdom in October, 2021. It was created for the brand: Hitachi, by ad agency: Mamapool. This Film medium campaign is related to the Electronics, Technology and Public Interest industries and contains 1 media asset. It was submitted over 2 years ago by Brooks: Zoe.


Advertising Agency: Mamapool, London, United Kingdom of Great Britain and Northern Ireland
Production Company: Rattling Stick
Post Production Company: Absolute Post


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