His FIT Day

Agency Network: 
July 2011

Also From This Campaign 2


Sports Marketing Assistant Account Executive: Lexi Von der Lieth

Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA, USA
Executive Creative Director: Patrick O'Neill
Group Creative Directors: Brent Anderson, Steve Howard
Creative Directors: Donna Lamar, Jayanta Jenkins
Copywriter: Michelle Lewis
Art Director: Chris MacNeil
Executive Producer: Sarah Patterson
Associate Producer: Matt Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Business Affairs Manager: KK Davis
Group Planning Director: Scott MacMaster
Worldwide Managing Director: Nick Drake
Account Director: Amy Farias
Management Supervisor: Jaclyn Corr
Account Executive: Chanel Arola
Production Company: Park Pictures
Director: Ellen Kuras
EP / Head of Production: Dinah Rodriguez
Producer: Pat Frazier
Director of Photography: Ellen Kuras
Production Designer: Jeff Mann
Editorial Company: Lost Planet
Executive Producer: Gary Ward
Producer: Jaclyn Paris
Editor: Bruce Herman
Assistant Editors: Trevor Schulte, Heather Bartholomae, Jason Dopko
Visual FX: The Mill
Post Producer: Enca Kaul
Flame Artists: Billy Higgins, Phil Crowe, Tim Davies, Gareth Parr
Telecine: CO3
Colorist: Stefan Sonnenfeld Telecine
Producer: Rhubie Jovanov
Final Mix: Lime Studios
Mixers: Rohan Young, Mark Meyuhas, Dave Wagg
Assistant Mixer: Jeff Malen
Executive Producer: Jessica Locke
Music: “Good Morning” by Bruce Hermann
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welsh523's picture

As someone solidly in the target market, I find this ad to be almost perfect. It's just a good job all around.

Activity Score 150
Planner at Defero USA
AnasCr's picture

Good job!

Activity Score 90
Creative Director
AdBuzzer's picture

Agreed, well-tailored for the target and great tempo of the editing.

Activity Score 1172
Marketing Manager |


Temple's picture

This must be addressed to another species, certainly not the ordinary human. In terms of strategy, one would argue if all these super fit freaks really need Gatorade, as they are probably already heavy users. One would argue further more if trying to sell a few Gatorades to the average guy (totally alienated by this ad) who thinks he exercises after running a couple of blocks wouldn't be a bad idea.

Activity Score 11339
Creative Director
Ron Burgundy's picture

hey amigo, it has electrolytes, what further argument do you need!

....seriously though....it fits

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Salet's picture

do you find it at all motivating/encouraging what you could achieve with the G series?

Activity Score 288
dean viii's picture

Call me a sentimentalist, but I tend to enjoy things like a concept.

dean viii
Activity Score 1702
Creative Director
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