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Spaceship at the border

Agency Network: 
Published/Aired: 
June 2017

Description

This message illustrates the omnipresence of American cinema in Canada, and suggests that the Canadian public should make room for its own national cinematography.

Film advertisement created by Brad, Canada for Friends of Canadian Films, within the category: Public Interest, NGO.

Advertising Agency: Brad, Montreal, Canada
Creative Director / Copywriter: Carle Coppens
Art Director: Maxime Merchez
Creative Strategy: Vanessa Harbec, Christian Jomphe
Head of Strategy: Dany Renauld
Account Service: Élizabeth Charland, Marianie Tô-Landry
Production: Linda Leroux
Production House: Gorditos
Producer: Véronique Poulin
Director: Emanuel Hoss-Desmarais
Cinematographer: Marc Simpson
Post Production: SHED
Sound Studio: Studios Apollo
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Highest Rated

morse's picture

I'm very confused about the message. How does it related to the film? Somebody?

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

morse's picture

I'm very confused about the message. How does it related to the film? Somebody?

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Not so sure it really say watch Canadian films.

kleenex
Activity Score 58657
Web Designer/Developer
Canuck1's picture

It could be clearer. A pastoral Canadian scene is invaded by A CGI monster, who is driven to the US Border where the monster is attacked by FBI cars with laser guns while it is repatriated into its mother ship. What's not to get? Canadian side= natural Canadiana, US Side = fake cgi monsters, the FBI and spaceships. it is pointing out that those particular US film-making themes are not Canadian, even though 90% of the films we screen are American. It's saying we need to protect ourselves a bit from the US Monster/FBI?Spaceship crap and tell our own stories.

Canuck1
Activity Score 2
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