That’s Smooth

Agency Network: 
February 2019


Eandis and Infrax, the two large companies that were responsible for the distribution of gas and electricity in different parts of Flanders have merged. From now on, the new entity will be called Fluvius. In order to help Fluvius quickly build brand awareness and demonstrate the added value for its customers, BBDO has developed a launch campaign. Based on very smooth stories - on TV, radio, social and DM - the campaign illustrates how effortlessly Fluvius brings electricity and natural gas to the consumer.

Film advertisement created by BBDO, Belgium for Fluvius, within the category: Industrial, Agriculture.

Advertising Agency: BBDO Belgium, Brussels
Creative Director: Klaartje Galle
Art Director: Jasper Verleije
Copywriter: Sarah Huysmans
Design: Frank Schouwaerts
Social Creative: Maxim Andrien
TV Producer: Patricia Van De Kerckhove
TV Production company: Hamlet
Director: Wolfberg
Producers: Ruben Goots, Jason Felstead, Thomas Hofman, Lauranne Crahey
Post Production Producers: Leslie Verbist, Dominique Ruys
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