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Hedgehog, Cleaning the Pool, The Chosen

Agency Network: 
Published/Aired: 
March 2019

Description

TV campaign, with digital, print, radio, OOH and social support, is the first to support FirstBank’s year-old tagline, “Banking for good.” Are “bank” and “good” an unlikely word pair? The three spots suggest as much. In each, it is FirstBank’s good customer service that astonishes. A husband transformed into a hedgehog, or able to walk on water, or a neighbor’s alien abduction, not so much.

Film advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.

Advertising Agency: TDA_Boulder, Boulder, USA
Creative Directors: Alex Rice, Jeremy Seibold
Art Director: Luke Johnson
Copywriter: Dan Hawes
Executive Creative Director: Jonathan Schoenberg
Exec Producer: Sarah Sweeney
Senior Strategist: Natasha Berwick
Director of Client Services: Abby Schroder
Account Director: Paul Siegel
Account Coordinator: Megan Cavanaugh
Associate Media Director: Heather Lee
Production Company: Arts & Sciences
Directors: Adam Brodie, Dave Derewlany
D.P.: Ben Martenson
Head of Production: Christa Skotland
Line Producer: Pat Harris
Managing Director: Mal Ward
Managing Partner: Marc Marie
Editorial: Ming Studios
Editor: Bryce Harvey
Post: Electric Theatre Collective
Head of Production: Serena Noorani
Producer: Sara Gbadamosi
Colorist: Jason Wallis
2D Lead: Adam Watson
CG Lead: Steve Beck
2D Animation: Faraz Abbasi
Shoot Supervisors: Steve Beck, Ray Giarratana
Music: Mophonics
Composer: Stephan Altman
Producer: Shelley Altman
Sound: Lime Studios
Engineer: Jeff Malen
Executive Producer: Susie Boyajan
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