Agency: TDA_Boulder


The advertising introduces FirstBank’s new product, Zelle, which is an app that allows easy mobile-to-mobile, or mobile-to-email payments. The idea behind the creative is that while paying—Zelle’s actual user benefit—isn’t much fun, payback is. So instead, we see the non-user non-benefit. For its first 20 seconds, the spot is wordless and “blind.” In Scorcese-like slow motion, to an ominous choral soundtrack, four deadbeats (as we later learn) fall victim to four just-short-of-deadly pranks: nailed-down slippers; a floured hair dryer; chickens coming to the office to roost; a confetti car bomb. Eventually the VO sheds some light: “Pay your friends back, before they pay you back. Zelle, on the FirstBank app.”

This professional campaign titled 'Payback' was published in United States in August, 2018. It was created for the brand: FirstBank, by ad agency: TDA_Boulder. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: TDA_Boulder, Boulder, USA
Creative Directors: Jeremy Seibold, Alex Rice
Art Director: Ande Eich
Copywriters: Zola Owsley
Executive Creative Director: Jonathan Schoenberg
Senior Project Manager: Kate Osborne
Integrated Producer: Alex Sheridan
Account Executive: Martha Powers
Production Company / Post: Arts & Sciences
Directors: Adam Brodie, Dave Derewlany ("Adam & Dave”)
D.P.: Ben Martenson
Head of Production: Christa Skotland
Producer: Pat Harris
Post Director: Lennon Barnica
Managing Director: Mal Ward
Managing Partner: Marc Marie
Editorial: Ming Studios
Editor: Bryce Harvey
Sound: Lime Studios
Engineer: Jeff Malen


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