Agency Network: 
Published/Aired: 
December 2009

Description

Being a young person is never easy, especially when you’re lumbered with a great hairy ‘hump’ growth on your spine. The brave story of Alice, a young girl with the superhuman-like ability to drink hundreds of litres of water before hitting the music festival circuit, is being used by Perth’s Brand Agency and Drug Aware to promote a message of water consumption this festival season.

Camel Girl: The Story of A Girl and Her Hump’ premiered exclusively online on Boxing Day and has already received over 2,800 views on YouTube.

Film advertisement created by The Brand Agency, Australia for Drug Aware, within the category: Public Interest, NGO.

Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Rikki Burns
Copywriter: Josh Edge
Director: Corrie Jones
Director of Photography: Allan Myles
Producer: Kate Downie
Account Director: Pia McMorran
Editing and Grade: Matt Osborne
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Highest Rated

bubblestheclownfish's picture

I'm with Karcheski on this one. That IS a long way to walk.

Well shot, but could you get to the point a little earlier? If the message is "You're not a camel-person, you need to drink water at music/drug fests, then just say it in 30 seconds and move on. What a looooong, drawn-out message that, though well-shot, is also kinda weak. We never see her in-situ, so we don't make the connection. What's the point of showing her shave her back, sit at the beach, be in awkward romantic situations if we're left wondering what the ad is for 90% of the way through? It distracts us with trying-to-be-clever diversions that really aren't that effective. The pacing's off, has no energy, and is better suited for real body morphology issues. Come on Brand Agency, have some fun with it! Your target is young, hip and energetic and this just puts them to sleep. 3/10 only 'cause there's an idea there and for the camerawork, but it's just not executed well.

bubblestheclownfish
Activity Score 614
Creative Director
Paloma's picture

What?

Paloma
Activity Score 531
Wordnerd's picture

What?

Wordnerd
Activity Score 6692
Copywriter
miko1aj's picture

what?

miko1aj
Activity Score 3086
Super Muhtar's picture

what?!

Super Muhtar
Activity Score 267
michdec's picture

that's the strangest thing I've ever seen..

michdec
Activity Score 440
madboy's picture

what....what.....what?!!!

madboy
Activity Score 34
ylonmc's picture

this is a freak show.
it's a pun.
and it's quite boring

ylonmc
Activity Score 59
Esmoriz
Karcheski's picture

what?!

that is a long way for a ham sandwich.

Karcheski
Activity Score 18
Copywriter at VCU Brandcenter
silvi's picture

I´m lost here. She drinks a lot of water, so she´s a camel person? Camels don´t drink water. There´s something confusing here. Please, somebody explain me.

silvi
Activity Score 4170
Copywriter
shahidali's picture

and the cows will fly.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

kakatonga's picture

Bad

kakatonga
Activity Score 60
Copywriter |

Manca sempre una lira per fare un soldo

picopalqlea's picture

with all do respect to all the mates but, aussies are now officially weird...

picopalqlea
Activity Score 999
bubblestheclownfish's picture

I'm with Karcheski on this one. That IS a long way to walk.

Well shot, but could you get to the point a little earlier? If the message is "You're not a camel-person, you need to drink water at music/drug fests, then just say it in 30 seconds and move on. What a looooong, drawn-out message that, though well-shot, is also kinda weak. We never see her in-situ, so we don't make the connection. What's the point of showing her shave her back, sit at the beach, be in awkward romantic situations if we're left wondering what the ad is for 90% of the way through? It distracts us with trying-to-be-clever diversions that really aren't that effective. The pacing's off, has no energy, and is better suited for real body morphology issues. Come on Brand Agency, have some fun with it! Your target is young, hip and energetic and this just puts them to sleep. 3/10 only 'cause there's an idea there and for the camerawork, but it's just not executed well.

bubblestheclownfish
Activity Score 614
Creative Director
Tripioso's picture

Silvi. We will explain it, as soon as we smoke some herb. Or E.T. come here.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

silvi's picture

JAJAJA. OK, LET ME NOW WHEN THESE HAPPENS.

silvi
Activity Score 4170
Copywriter
tirthomitro's picture

Ivan, r u on drugs??
meth? crack? presciption pills?

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ivan's picture

What do you mean? Why?

ivan
Activity Score 12
Creative Director at Ads of the World
Spoonfeederxxx's picture

Idea is king and this seems more the cow turd stuck to peasant boy's sandal...

Spoonfeederxxx
Activity Score 641
Copywriter
ek kanya's picture

nice one. love these australian commercials. in fact found a whole lot of very old australian award winning commercials on desicreative

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

gmint7's picture

distasteful

trying to be artsy.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

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