Dove Singapore has launched a brand film highlighting the struggles of living with chronic skin conditions.
Conceptualised by GOODSTUPH, the spot anthropomorphises the relationship between sensitive skin sufferers and their skin. In the film, four women share the emotional and physical struggles of living with eczema and reveal how far they’ve come in making peace with their skin.
Through the film, Dove hopes to fight the stigma surrounding skin conditions, to inspire skin sufferers to be fearless, and for society to fear less.
Film advertisement created by GOODSTUPH, Singapore for Dove, within the category: Beauty.
Creative Director: Alan Leong
Art Director: Arista Khoo
Copywriter: Issa Mauricio
Illustrator: Emily Choo
Photographer: Jayden Tan, Nik Voon
Accounts Servicing: Eugenia Tan, Antonia Tan
Production house: Very Crafty Films
Producer: Daniaal Adam
Director: Amanda Tan