Agency Network: 
November 2021


Festive campaigns are made with the intention to hit the right note in consumers’ hearts. And when done right, it helps leave a permanent mark on their minds. Which is why brands across the globe try their best to make the most of the season and the opportunity. However, they often end up doing something that’s already been done.

DIZO, the first brand under realme TechLife, in its latest Diwali campaign - #ClichedDiwaliAds - calls out the cliched Diwali campaigns with a unique creative spin.

The digital film released yesterday showcases relatable and nostalgic scenarios, which almost every Indian family experiences during the festival. The video captures the true essence of India’s festive mood with a light-hearted take on the most commonly used format of storytelling, and yet integrating their own product in a totally non-cliche way. The campaign is being executed by White Rivers Media.

Film advertisement created by White Rivers Media, India for DIZO by realme TechLife, within the category: Electronics, Technology.

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