For those who have not yet managed to create their own limited edition flavour, Danio offers a solution. The promotion was developed in collaboration with advertising agency Fitzroy Amsterdam.
Using WhatsApp, consumers are able to send in their favourite flavour combination using food emojis. There are more than 100 food emojis, which have been carefully brought to life by a food stylist. That means having emojis that you can actually eat.
If you live in Amsterdam, you could join the Live Danio Blend Bar event on TikTok, on Saturday the 13th of November. During the event, flavour combinations that have been sent in will be blended in real life.
The flavour that garners the most votes will become a “limited edition” flavour in 2022. Besides that, the winner will receive € 10.000 euros subsequently, the winner will also get to choose a charity, which Danone will gift another € 10.000 euros.
This professional campaign titled 'App Your Flavour' was published in Netherlands in November, 2021. It was created for the brand: Danio, by ad agency: Fitzroy. This Integrated medium campaign is related to the Food industry and contains 5 media assets. It was submitted over 1 year ago by Creative Director and Partner at Fitzroy: mischa of Fitzroy Amsterdam.
Advertising Agency: Fitzroy, Amsterdam, Netherlands