Agency Network: 
March 2020


Devil’s Peak Lite is brewed for real beer lovers who are active and calorie-conscious, but haven’t lost their love for fun, socialising and unwinding. It’s a perfectly crafted premium beer with 15% fewer calories than the other big name Lite beer in South Africa (88 vs. 105 Calories), and even less calories than an apple (88 vs. 95 calories).

Film advertisement created by One, South Africa for Devil's Peak, within the category: Alcoholic Drinks.

Advertising Agency: ONE, Cape Town, South Africa
Creative Director: Jonathan Lang
Writer: David Gimpel
Agency Art Directors: Ariane Schoombee, Jan Van Biljon
Cinematography: Jonathan Berman
Film Director: Ric Shields
Editors: Craig Glenday, Ric Shields
Sound Designer: Arnold Vermaak
Producer: Tarryn Miller
VFX Operator: Ric Shields
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