Amidst many uncertain situations in various aspects in the country; economy, politics, even conflicts among social classes, Thai people are suffering from continuously tension. For this reason, the department want to find solution on how to communicate and create awareness to Thai people to let them know that they aren’t alone in this difficult times, we decide to reproduce “music vdo” to connect everyone despite differences in gender, age, social class etc. executed modern music video sang by Boy Imagine was developed. The lyric focuses on positive sides of life.
The campaign indeed received great feedback nationwide. Viewers continuously pass forward this music video as an encouragement to each other to stay strong and be positive during this Covid-19 situation.
Film advertisement created by Workkit, Thailand for Department of Provincial Administration Thailand, within the category: Public Interest, NGO.
Production House: Big Fish
Creative Director: Adam Siriraka
Copywriter: Adam Siriraka, Chatchawan Rakyaem, Wuttichai Tayati
Art Director: Norrachai Dattongchai, Phitsinee Sriboonhome
Project Manager: Supansa Srisongphol, Somphop Srimahapothong
Film Director: Mayurachard Bodharamik
Co-Director: Phakapong Saratha
Producer: Nitcha Kitimanan
Production Manager: Patcharin Jantahiran
Director Of Photographer: Worawoot Sukasem
Editor: Atijit Arratthianngam
Color Grade: Aukarawin Smankul
Sound Composit: Sound Wave Studio